HOLT Truck Centers

a heavy equipment and engine dealer that sells, services, and rents Caterpillar equipment, engines, generators, and trucks

MEDIA

print, OOH, display, badge

TACTICS

direct mail, counter cards, ads, flyers, OOH, trade show, badge

Direct Mail

Quarterly (Matching) Counter Card - 1

Steering Wheel Ad - Sept

publication

Spray King Flyer

Longview - 14x48

OOH

Great America Truck Show Booth

display

A former colleague from an ad agency where we worked on the Caterpillar business contacted me from HOLT Truck Centers with an interest in working together again.

As a Caterpillar dealer, HOLT CAT utilized the Caterpillar brand guidelines. Having worked within these guidelines for more than five years prior, I was very familiar.

Copy content and visual options were provided to me for selection. We ultimately produced hundreds of projects together — ads, direct mail, counter cards, flyers, OOH, tradeshow materials, a badge for trucks sold at their dealership, as well as some affiliate marketing items for HOLT Crane & Equipment.