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John Deere
an American corporation that manufactures agricultural machinery, heavy equipment, and lawn care equipment
MEDIA
publication, print, OOH, display, digital
5E Happiness Spread Ad
publication
5M Series Tractor A-Folder
print
9 Series Round Baler Spread Ad
publication
Deere Season Part-Time Producer Direct Mail
print
Mower Conditioner Spread Ad
publication
True Cost of Ownership Ad
publication
Hay Tools Capability Board
OOH
Drive Green Feathers
display
Born to Work Web Banners
digital
Interactive CAD Bulletin
digital
Following several years of working on their projects and developing relationships through ad agencies, John Deere contracted with me to work on-site with a staff copywriter.
Over the next five years, I collaborated on hundreds of concepts for a wide variety of tactics, ultimately producing thousands of final projects. Dozens of our ads reached 3.2M+ potential customers. The quarterly Part-Time Producer direct mail amplified seasonal offers to 1M+ customers.
Event revenue- and lead-generating marketing materials assisted in a 700%+ sales increase over previous years.
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