A former colleague from an ad agency where we worked on the Caterpillar business contacted me from HOLT Truck Centers with an interest in working together again.

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As a Caterpillar dealer, HOLT CAT utilized the Caterpillar brand guidelines. Having worked within these guidelines for more than five years prior, I was very familiar.

 

Copy content and visual options were provided to me for selection. We ultimately produced hundreds of projects together — ads, direct mail, counter cards, flyers, OOH, tradeshow materials, a badge for trucks sold at their dealership, as well as some affiliate marketing items for HOLT Crane & Equipment.